Qualification rule
Qualified when the creator has an active social bio link, at least three fan destinations, and a near-term need to publish a Fanful page for media, commerce, email, support, or member access.
Link-in-bio upgrade
Turn a bio link into a fan home without pretending migration is automatic.
Use this setup plan to decide which links stay outbound, which fan jobs become Fanful pages, and what has to be measured before the public bio URL changes.
Tracked action
Measured when a qualified visitor uses this checklist path.
UTM campaign
fanful_bio_link_upgrade_v1
Checklist-style offer
What the creator should answer before the sales call.
Inventory the current bio links for music, videos, shop, donations, tickets, email signup, support, memberships, lessons, and socials.
Pick the first Fanful page to publish: artist home, media page, shop path, lesson offer, support page, membership pitch, or live-room entry.
Mark which links still need to stay external because Fanful is not yet the better destination.
Define the first account-aware follow-up: email signup, purchase history, membership access, comment, support record, or return visit.
Measure setup intent with UTM campaign `fanful_bio_link_upgrade_v1`, creator-interest lead quality, page-publish readiness, and downstream fan actions.
Measurement
- Conversion event
- bio_link_setup_intent
- UTM campaign
- fanful_bio_link_upgrade_v1
- Ad copy
- Your bio link can be more than a list of exits. Turn the first click into a Fanful page fans can return to.
Do not count as qualified
- The creator only needs a disposable link list and does not want an owned fan destination.
- The campaign cannot name the first page or fan action Fanful should own.
- The creator expects every external destination to migrate automatically before a tested Fanful replacement exists.
Canonical UTM example
https://fanful.net/campaign-offers/bio-link-fan-home?utm_source=meta&utm_medium=paid_social&utm_campaign=fanful_bio_link_upgrade_v1&utm_content=bio_link_upgrade_static&utm_term=linktree_alternative&utm_source_platform=instagramPublish the first Fanful destination while keeping useful outbound links visible, then change the public bio URL only after the page covers the common fan jobs.
Creator interest
Tell us what you need Fanful to do first.
Fanful uses this to separate raw interest from qualified leads while preserving the campaign, source, and first-party attribution that brought you here.