Qualification rule
Qualified when the visitor has an existing paid or member community, can name the current stack, and has a 90-day migration or relaunch reason.
Switcher lead magnet
Make the membership migration feel smaller before you switch tools.
Use this checklist to map benefits, member data, content, community promises, and cutover risks before moving paid supporters.
Tracked action
Measured when a qualified visitor uses this checklist path.
UTM campaign
fanful_patreon_switchers_v1
Checklist-style offer
What the creator should answer before the sales call.
Inventory paid tiers, benefits, member counts, billing cadence, and must-keep content.
Export or document member data, email permissions, community posts, media, and fulfillment obligations.
Decide what Fanful should own: public home, memberships, shop, media, live rooms, email, or community.
Write the cutover message for current supporters before building the new page.
Measure migration-checklist lead, comparison-page depth, pricing click, checkout start, and paid annual checkout.
Measurement
- Conversion event
- campaign_offer_opened
- UTM campaign
- fanful_patreon_switchers_v1
- Ad copy
- Do not migrate a paid community from vibes. Map the benefits, data, cutover, and fan promises first.
Do not count as qualified
- The creator depends primarily on the existing platform's discovery network.
- The current community cannot export or reconstruct critical member promises.
- The visitor has no current paid audience or near-term relaunch reason.
Canonical UTM example
https://fanful.net/campaign-offers/membership-migration-checklist?utm_source=meta&utm_medium=paid_social&utm_campaign=fanful_patreon_switchers_v1&utm_content=migration_checklist_static&utm_term=patreon_alternative&utm_source_platform=facebookUse the checklist to decide whether Fanful should replace the stack now, coexist for a transition, or wait for a later importer milestone.
Creator interest
Tell us what you need Fanful to do first.
Fanful uses this to separate raw interest from qualified leads while preserving the campaign, source, and first-party attribution that brought you here.